Venice is full of fascinating little shops selling interesting and unique items. A favourite of mine is the traditional printer or ‘stamperia’ that is run by Gianni Basso. Part shop and part museum, father and son use traditional, hand-operated printing machines to produce a huge range of printed cards, personalised stationery and beautiful business cards.
STAMPERIA – Visiting the shop is an absolute joy, there’s never enough time and so much to see and appreciate. Every corner of the shop and the museum next door is filled with machinery, brochures, leaflets and letters. Hundreds of letters from satisfied customers, praising Gianni’s work and his dedication to continuing the traditional printing skills of Venice. Gianni calls himself Mr Gutenberg, with a wry smile on his face. Gutenberg was the German inventor of the original printing press in the mid 15th century. Before the printing press, books, documents, letters, cards all had to be laboriously copied out by hand. When the printing press was invented, using movable text, all of a sudden a machine could be set to produce hundreds, even thousands of books, leaflets or documents. This ability to produce written pamphlets cheaply and easily gave people the opportunity to read and learn about new ideas, new opinions and of course rules and regulations. The printing press gave ordinary people access to information, assuming they could read. The printing press created the need and desire for literacy. The use of the printing press also standardised language over time. The printer was a vital element in deciding what was published. Early printers were, in fact, highly skilled and influential individuals. They performed the role of editor, publisher and printer. They effectively decided what the public would read.
VENICE became a centre for the printing trade. By the late 15th century there were more than 400 printing presses in Venice. Printers arrived from Rome and Austria to practise their trade in a city of exceptional tolerance. The Republic of Venice supported business and trade. A city that always kept the Pope at arm’s length was a perfect home for educated and independent thinkers like Aldus Manutius (Aldo Manuzio), who came from Rome to work in a tolerant, free and easy (relatively) environment. Manutius was a scholar, humanist and founder of the Aldine Press. He published texts in Greek and Latin by Aristotle and Plato. He was also an innovator, developing type face which was to be the forerunner of the ‘italic’ type face. Manutius basically devised the shape and curve of letters that we read every day and regard as ‘standard’ typeface. He also produced; “libelli portatiles in formam enchiridii” these were portable small books, similar to modern paperbacks. Manutius was an innovator, he was ahead of his time, hard-working and thorough. This influential and important printing heritage continues in Venice to this day and Gianni Basso’s shop and museum are a vital part of that unique history. Just last week we visited Gianno Basso, his printing shop is as popular as ever. Visitors come from all over the world to order their unique, bespoke stationery.
ARMENIANS – In the 16th century a group of Armenian monks arrived in Venice. They were Christian and were persecuted in their homeland because of their faith. In Venice their studious and scholarly approach to life impressed the Venetians and Sebastiano Mocenigo an important Venetian aristocrat effectively gave an abandoned island in the lagoon to the Armenians. The island, which was a former leper colony became known as San Lazzaro degli Armeni. The Armenians established a monastery and printing workshop on the island. They created a garden and produced their own fruit and vegetables. They extended the run-down church. Then in 1512 the first book to be published in Armenian was printed on San Lazzaro. That book is still in the library of the Armenians to this very day – five hundred years later. As a boy Gianni Basso visited the Armenian island with his grandfather Giuseppe. Giuseppe provided a boat service that linked San Lazzaro with Lido, the neighbouring island. Gianni was able to watch the monks creating and printing books. It was a fascination that has lasted a lifetime. Later he became an apprentice to the monks. When the monks decided to adopt modern printing techniques, it was Gianni who took some of the old, manual presses and created his own ‘stamperia’ continuing to use the traditional machines of the Armeni.
ACQUA ALTA – During the acqua alta of last November much of Venice was badly hit by flooding. A combination of high wind and high tide caused flood waters in Venice to rise more than a metre above normal levels. The traditional printing machines are very heavy and difficult to move, so many of them were covered in water for several hours. However Gianni and his son embarked on the Herculean task of drying, cleaning and oiling every machine and every moving part, so that by February the shop was up and running again. When I visited in late January the shop was clean and thoroughly ‘dried out’. The machines were oiled and performing perfectly. The perpetual smell of damp had even disappeared. I was humbled and impressed by the task that Gianni and Stefano had undertaken with determination and fortitude. Their steadfast approach to the trials and tribulations of life in Venice reminded me of John Wayne in the classic western True Grit (1969) where a US Marshall is hired by a young girl to bring her father’s murderer to trial. Despite the difficulty of the task, and numerous challenges and set backs, justice finally prevails. The efforts of father and son here in Venice have clearly demonstrated the backbone and single-mindedness required to move forward and overcome whatever problems come their way. So I’d like to suggest that Gianni Basso is a mixture of Aldus Manutius, John Wayne and a typical, tough Venetian for whom there’s always a solution somewhere……
THE PHOENIX – Just like the phoenix rising from the ashes ‘Gianni Basso Stamperia’ emerged from the terrible flooding of November, 2019 and a gargantuan clean-up effort, by father and son, looking better than it did before. The latest threat to the business was Covid-19 and the collapse of tourism in the City of Venice. In March 2020 everything stopped. Italians were unable to move more than 200 metres from their homes. Shops and businesses were closed, movement and trade ceased. Shutters were down and padlocks firmly in place. The shop tucked away in a narrow street just a few moments from Fondamente Nove faced yet another challenge. Most of Gianni’s customers were tourists visiting from overseas, often British or American. Business ground to a halt. But Venetians are tough and resilient. Survival is in the genes. Gianni Basso has bounced back, quality and experience endures. The photo below shows the business cards that I and my family members commissioned from Gianni in January, 2020. You can choose your colour, typeface, layout and picture. The result is something unique, precious and a permanent reminder of Venice. The whole process is a pleasure and a joy to experience. Even when you are far from Venice it is a way of supporting the unique history of this incredible city, which since the 16th century has played a key role in the development of the printing industry.
- To place an order you really need to visit the shop.
- If you can’t visit then contact me and I’ll help you place an order.
- Mr Gutenberg is waiting to hear from you. He is the Master ‘Stampatore’ in Venezia’.
- I’ll help put you place your order if necessary. I can suggest colour, text and logo as required. If you need help from me: janet@grand-tourist.com
- In this way we are both helping the artisans of Venice to keep going.
- The city of the Printers is alive and well in this small ‘laboratorio’ in Cannaregio. Venice needs these dedicated experts more than ever. It’s our job to support them.
- Gianni Basso calls himself Mr Gutenberg. Johannes Gutenberg was a German printer and publisher. He invented the movable type printing machine. This invention was hugely important in the 15th century because it allowed cheap, high volume printing of leaflets, pamphlets and books. As more and more people could read the demand for reading material increased rapidly. Gutenberg: born c. 1400 in Mainz – died. 1468.
- In the words of Carlo Moin whose Facebook Page: ‘Venetians’ is fantastic: …’Tutto ha inizio nell’isola degli Armeni dove Gianni ha imparato l’arte di stampare. Il nonno Giuseppe collegava con la barca il Lido con l’isola degli Armeni. E Gianni che accompagnava il nonno rimane affascinato dai monaci che stampavano a mano libri e altro materiale. Il giovane inizia a frequentare l’isola ma come apprendista stampatore a mano. Poco prima dei 30 anni apre bottega e quando il laboratorio dei monaci passa al digitale, si porta a casa tutti quei macchinari che hanno fatto la storia della stampa. Nel suo laboratorio il ritmo è lento. Un ritmo ora raccolto dal figlio Stefano…..”
- A lovely article about Gianni Basso – A Modern Day Gutenberg from February, 2020. https://www.frizzifrizzi.it/2020/02/13/gianni-basso-maestro-stampatore/
- You can e-mail Gianni at: bassogianni@yahoo.it you may or may not receive a response.
- It’s so important that we respect and honour our history and our heritage. We should never stop appreciating hard work and talent, dedication and humility.
Other articles you might like:
- Il Pavone – The Peacock – traditional paper maker in Venice.
- An A-Z of Venice – it’s purely personal – my own meaner through Venice
- Saints and Angels in Venice… – how to be inspired by angelic forces
- You might also like: The Armenian Island in Venice – San Lazzaro degli Armeni…
- Thanks to Mr Gutenberg – traditional printing is alive and well in Venice!
- The author – Janet Simmonds – I wrote about Venice, The Lagoon and Italy in general at www.greyhoundtrainers.com –
- I also create unique journeys in Italy for visitors: www.grand-tourist.com – visit either web site to discover more.
- First written: Lido di Venezia: July 2020 / Updated: April 2024
- #grandtourist
- #educatedtraveller
- #quality #learning
It’s a delight to read your article, Janet–and now that I have some items from his shop, it’s even more meaningful! Thank you
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Your kind comments are always appreciated!
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And now I’ve read it once more! (December 4, 2021). Your article is so well-written, with your trademark thorough research setting the backbone for your writing. I so appreciate your articles, Janet. Reading them is like traveling to my favorite places again. Thank you, thank you!
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Another winner, Janet – thank you.
I’m only sorry that, following my retirement, I no longer have any occasion or use for Business cards or other printed items for which I would have otherwise been only too happy to invoke Gianni’s services!
Keep well and keep these fascinating and educational blogs coming!
John
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Thank you John – appreciated as always xxx
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Sorry, I meant this book: https://www.metmuseum.org/art/collection/search/365313
Dear Janet,
great to read this and very inspiring. Thank you very much!
Found this fascinating book being printed in the Workshop of Aldo Manuzio.
Also interesting the Humanistic Libary in Selestat https://www.bibliotheque-humaniste.fr/en/ near Strassburg, where Gutenberg lived. Have you been there already? It worth to see.
With best regards
Martina
From Southern Germany
Gesendet: Freitag, 24. Juli 2020 um 09:09 Uhr Von: "The Educated Traveller" <comment-reply@wordpress.com> An: mart.bechtle@web.de Betreff: [New post] Venice – a traditional printer at work
Janet Simmonds posted: " Venice is full of fascinating little shops selling interesting and unique items. A favourite of mine is the traditional printer or 'stamperia' that is run by Gianni Basso. Part shop and part museum, father and son use traditional, hand-operated printing "
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Gosh it is a small world. This is the very first book that I studied when I started my Master’s in History of Art!! What a coincidence. 1499 – Francesco Colonna – amazing!!
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Dear Janet,
great to read this and very inspiring. Thank you very much!
Found this fascinating book being printed in the Workshop of Aldo Manuzio.
Also interesting the Humanistic Libary in Selestat https://www.bibliotheque-humaniste.fr/en/ near Strassburg, where Gutenberg lived. Have you been there already? It worth to see.
With best regards
Martina
From Southern Germany
Gesendet: Freitag, 24. Juli 2020 um 09:09 Uhr Von: "The Educated Traveller" <comment-reply@wordpress.com> An: mart.bechtle@web.de Betreff: [New post] Venice – a traditional printer at work
Janet Simmonds posted: " Venice is full of fascinating little shops selling interesting and unique items. A favourite of mine is the traditional printer or 'stamperia' that is run by Gianni Basso. Part shop and part museum, father and son use traditional, hand-operated printing "
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Hi Martina, Thank you for your kind message. I actually know Selestat – I have visited several times – however I have never been to the library. I must visit next time – Thank you xxxx
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